Bright Jaja was one of those listed in the prestigious Forbes 30 under 30, he has also won awards such as the Social Entrepreneurship and Digital Influencer award at the Soundcity MVP awards. On Friday, 28th of February, 2020, he launched his state of the art Artificial Intelligence, ICT, soft-skills training centre, incubation and acceleration hub, and co-working space called the iCreate Skills hub.
The aim of this trend was to create awareness about the launch of the centre and get people to know of this whose aim is to create more skills for young ones.
The secondary objective was to highlight some of Bright Jaja's previous achievements as himself and under his brand iCreate Africa. Both his personal and brand pages were constantly mentioned in the tweets so as to drive followers and conversation to his page.
Effective strategies were created so as to gain maximum awareness for the contents and to ensure the goals of the campaign were met.
From the analytics shown above, there were over 2300 tweets from 277 users on the #iCreateSkills hashtag. It amassed a 26.9 million impact and a reach of 3.5 million people.