CHALLENGES
Tigerwit approached us to help create a media strategy to increase their customer base in Africa using Radio Airplays at Strategic peak times.
tigerwit
Tigerwit is a financial technology firm founded with the aim of bringing technological solutions to the financial industry. They are the official foreign exchange partner of Liverpool Football club
Process
The script for the jingle was created. It was conversational and portrayed the intended message in a way convincing enough to the target audience. We also figured out which time would work best for the jingle to be airplayed, then executed it.
Results
The radio jingle was aired on a station with a weekly average listener figure of506,000 and this brought about returns for the brand.